Setup guide · about 15 minutes

Launch your first comment-to-DM campaign

Connect your Instagram account, pick a post, set one keyword, write the DM with a tracked link — then test it from a second account. Below: every step plus copy-paste examples for 8 niches.

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Official Meta API · No credit card required · Free plan to start

Before you start

Three things you need

A professional Instagram account

Business or Creator — personal accounts don't support Meta's messaging API.

One post or reel

Anything with a clear comment prompt, e.g. “Comment LINK and I'll send it”.

A destination link

Product page, booking form, lead magnet, or waitlist — it becomes a tracked link.

The setup

Six steps to your first automated DM

1~2 min/settings
Connect your Instagram account
Sign in, open Settings, and hit Connect Instagram. You'll go through Meta's OAuth flow — no passwords, tokens are encrypted at rest. One workspace can hold several client accounts.
If the button says the account is already connected elsewhere, disconnect it in the other workspace first.
2~2 min/campaigns/new
Create a campaign and pick the post
Open the campaign builder, choose the Instagram account, then scope the trigger: a specific post, any post, or the next post you publish. New to this? Start with one specific reel.
Scoping to one post keeps replies precise — every match gets the reply tied to that post.
3~2 min/campaigns/new
Set your keywords
Add up to 10 keywords and choose the match mode: specific words (only these trigger) or any word (every comment triggers). Start with one obvious keyword like LINK and add fallbacks like SHOP or GUIDE later.
Whole-word matching avoids misfires — “send guide” won't trigger on a stray “guide” mention unless you want it to.
4~3 min/campaigns/new
Write the DM and attach your link
Write the opening message and the link DM, then paste your destination URL. It's wrapped in a tracked short link automatically, so every campaign reports clicks and CTR — not just sends.
Keep the DM short and deliver exactly what the comment promised. One link, one promise.
5~3 min/campaigns/new
Add the finishing touches (optional)
Enable a short public reply so commenters know to check their inbox, turn on the follow gate to grow followers before delivering the link, or add a follow-up message sent minutes after the link.
Skip everything optional on your first campaign. Ship the simple loop, then layer on gates.
6~3 min/logs
Go live and test it
Flip the campaign active, then comment your keyword from a second account. Watch the Logs page: sent, skipped (with the reason — wrong keyword, cooldown, limit), failed, and rate-limited. Check the dashboard for tracked clicks.
Testing from a second account is the fastest way to confirm webhooks are reaching your workspace.

Copy-paste examples

Steal a starting setup for your niche

Pick your niche, copy the keywords and DM reply into the campaign builder, and follow the launch playbook. Swap in your own link — tracking and analytics come along automatically.

Social commerce~4 min to set up · for DTC brands

DTC Product Link Drop

Turn comments like LINK or SHOP into a private reply with the exact product page, size guide, or launch bundle.

1 · Keywords to paste

LINKSHOPBUY

2 · DM reply to paste

Hey there, here is the product link you asked for: https://yourstore.com/product

Try commenting “LINK please” — this is the DM that arrives, with your tracked link attached.

3 · Launch playbook

1Pick the reel or post that shows the product clearly.
2Use LINK, SHOP, and BUY as the first keywords.
3Send a direct product URL with one short benefit line.
4Track which product posts create the most sent replies.

Best for

Product dropsUGC reelsInfluencer campaigns

Watch in analytics

Sent replies · Skipped duplicates · Product link CTR

Expected outcome: More warm product conversations from high-intent comments.

Paste this into a new campaign →

FAQ

Stuck? Start here

The most common first-campaign issues and how to fix them.

I commented the keyword but no DM arrived. Why?

Check four things: the campaign is active, the comment is on the scoped post, the keyword matches the match mode, and the Logs page — every skip lists its reason (wrong keyword, cooldown, plan limit).

Can I use a personal Instagram account?

No. Meta's private replies API only works with Business or Creator (professional) accounts. Switch the account type in Instagram settings first — it's free.

Will Instagram flag automatic DMs?

Private replies are an official Meta feature for professional accounts. This product uses that endpoint keyed by comment ID, with queued, rate-limited delivery — no scraping or browser automation.

Can I require people to follow me first?

Yes. Enable the follow gate per campaign: the commenter gets a follow prompt first, and the link is delivered once they follow.

Keep exploring

Related playbooks

Instagram Auto DMReplies the second they comment.Comment LINK automationLINK, SHOP, GUIDE → tracked DM.Keyword automationExact and phrase matching, per-keyword stats.Lead magnet automationGUIDE comments into leads on autopilot.

A creator amazed at messages on his phone

Your next reel could bring 500 leads.

Set it up tonight. Wake up to an inbox that sold for you.

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Three things you need

A professional Instagram account

Business or Creator — personal accounts don't support Meta's messaging API.

One post or reel

Anything with a clear comment prompt, e.g. “Comment LINK and I'll send it”.

A destination link

Product page, booking form, lead magnet, or waitlist — it becomes a tracked link.

Six steps to your first automated DM

1~2 min/settings

Connect your Instagram account

Sign in, open Settings, and hit Connect Instagram. You'll go through Meta's OAuth flow — no passwords, tokens are encrypted at rest. One workspace can hold several client accounts.

If the button says the account is already connected elsewhere, disconnect it in the other workspace first.

2~2 min/campaigns/new

Create a campaign and pick the post

Open the campaign builder, choose the Instagram account, then scope the trigger: a specific post, any post, or the next post you publish. New to this? Start with one specific reel.

Scoping to one post keeps replies precise — every match gets the reply tied to that post.

3~2 min/campaigns/new

Set your keywords

Add up to 10 keywords and choose the match mode: specific words (only these trigger) or any word (every comment triggers). Start with one obvious keyword like LINK and add fallbacks like SHOP or GUIDE later.

Whole-word matching avoids misfires — “send guide” won't trigger on a stray “guide” mention unless you want it to.

4~3 min/campaigns/new

Write the DM and attach your link

Write the opening message and the link DM, then paste your destination URL. It's wrapped in a tracked short link automatically, so every campaign reports clicks and CTR — not just sends.

Keep the DM short and deliver exactly what the comment promised. One link, one promise.

5~3 min/campaigns/new

Add the finishing touches (optional)

Enable a short public reply so commenters know to check their inbox, turn on the follow gate to grow followers before delivering the link, or add a follow-up message sent minutes after the link.

Skip everything optional on your first campaign. Ship the simple loop, then layer on gates.

6~3 min/logs

Go live and test it

Flip the campaign active, then comment your keyword from a second account. Watch the Logs page: sent, skipped (with the reason — wrong keyword, cooldown, limit), failed, and rate-limited. Check the dashboard for tracked clicks.

Testing from a second account is the fastest way to confirm webhooks are reaching your workspace.